We structured our team in a way that allows us to use up the monthly budget to the limits of its effectiveness without the risk of exceeding it.
Each of our projects has a dedicated Product Design Lead who acts as a knowledge facilitator for the team and a single point of contact for the client and the development team.
They also secure and distribute the various talents of the members of our Product Design Team to work on their project for a given period of time. For instance, there might be a greater need for a UX Researcher and Usability Expert in the first phase of the project, while in the later phases the focus may shift toward Visual and Interaction Designers.
To put is simply, the Product Design Lead is responsible for:
- facilitating and organizing knowledge for the rest of the Product Design Team,
- presenting and articulating our design decisions to the client and the development team.
But that’s only the tip of the iceberg as far as the competences of the Product Design Lead go. They also:
- have a deep understanding of the client’s current situation and business goals;
- manage the monthly skill set assembly and workload for the Product Design Team based on current needs;
- manages all the deliverables and developer handoff;
- present, validate, and manage the feedback for all the design decisions made for the product;
- proactively work toward meeting the strategic milestones for the product experience;
- provides product strategy support with the overview of the whole Build–Measure–Learn process;
- are present at the development team rituals and meetings, if needed.
“Why do you use this approach?” you may ask.
Well, for starters, because it’s open, honest, and fair to the client.
We strongly believe that design is a team sport, and the greatest ideas and solutions are born when you bring together different people with different skill sets and backgrounds.
This setup also allows us to be flexible enough to anticipate and allocate our design efforts based on the ever-shifting priorities in the Agile environment. Additionally, working this way creates a sense of group ownership of our projects.